The role of campaign posters in today’s social media-driven world may not seem apparent. But the power of print emerges even stronger in today’s digital landscape.

1. 1. Choose a size that emphasizes your design and is easy to see view from afar.

   Are you printing a bulk order that will be disseminated in different community boards? Common sizes start at

11” x 17”

1.  and

18” x 24”

1. . The

24” x 36”

1.  is one of the bigger and more popular dimensions.

Custom sizes

1.  are also available if you have specific dimensions in mind.

1. 1. Add a catchy slogan to fit your design.

   Increase name recall with a catchy slogan that voters can associate with your candidate’s name. A phrase that’s positive and entices action is more likely to persuade or at least spark interest.

1. Use any of our downloadable templates or the online design tool to help you properly align the text and images.

1. 1. Play with bright colors.

   Primary colors such as red, yellow, and blue stand out and complement one another.

J. Howard Miller’s “We Can Do It!” poster

1.  shows how colors can be combined to communicate an empowering message.

1. Print in a variety of thick, durable paper and cardstock.

Choose from several cardstock and paper types. Each option differs in weight, thickness, and finishing options. The right weight and coating will highlight the effect you’re aiming for in the design.

2. • 80 lb. paper gloss has a medium weight that’s easy to carry around.
   • 100 lb. paper (gloss or matte) is thicker than the standard magazine paper.
   • 10 pt. cardstock (gloss or matte) is the lightest cardstock available, but thicker than the 100 lb. paper.
   • 14 pt. cardstock (matte, gloss, or high gloss) is the thickest and most durable option available. It also comes in shiny gloss, extra reflective high gloss or elegant matte coatings.